Learning outcomes:

Course content includes a variety of theories and approaches in strategic management and aims at introducing students to the main strategic assessment, analysis and strategic decision-making tools. During the course, students will have the opportunity to evaluate the key components of the key strategic management question, how and why some organizations perform better than others, and suggest solutions for the long-term survival of each type of organization.

Upon successful completion of the course the student will be able to:

- Develop analytical and critical thinking skills related to strategic management theory

- Demonstrate in-depth knowledge of different models of strategic management.

- Assess the mission, goals and objectives of an organization.

- Identify and evaluate organizational resources and capabilities, core competencies, and dynamic capabilities.

- Identify and understand the key factors of an organization's success.

- Evaluate the different approaches to strategy making.

- Understand and evaluate the competitive forces in the market.

- Understand and evaluate stakeholders' role and influence.

- Recognize different types of competitive advantage.

- Understand how value is created through strategic cost leadership and differentiation.

- Understand and evaluate the importance of creativity and innovation in strategic success.

- Understand and evaluate the importance of structure, design, organizational culture and business environment in effective strategic business management.


  • Code :             X13
  • Semester :     1st
  • Effort :              7.5 ECTS
  • Hours :             3 per week
  • Type :                Management
  • Department : Economics
  • Exams :             Yes

Course Contents:

  • Introduction to strategic management (definitions, levels of strategy, strategic management, strategic planning)
  • The external environment (macro-environment, sectors, strategic groups, competitors)
  • Internal environment (value chain, resources, capabilities & skills, VRIO analysis)
  • The vision of the business
  • Organizational culture and strategy
  • Competitive Strategies - Theories of Creating Competitive Advantage.
  • Corporate strategic direction
  • Evaluation - Selection of strategic directions
  • Implementation of Strategies - Balanced Targeting Table